Cultural concept: continuous innovation,honestly services,pursuit of excellence,dedication to society.

• Innovation is the key to the sustainable development of enterprise. Adhere to management innovation and technical innovation, New-Daming will become aluminum experts through innovation.

• Honesty is the base of the foundation, service is the soul of heart, is the fundamental guarantee of survival and development, is the necessary accomplishment of developing New-Daming.

• Excellence is the pursuit of the highest ideals, Daming peoples have never stopped the footsteps of pursuing, pursue for excellence, always strive for the first, march forward courageously for more than 30 years.

• Dedication is the spirit and feelings of New-Daming peoples, but also a realm. New-Daming peoples focus on innovation, pursue for excellence, to better serve the peoples, contributing to the society.

• Business philosophy: quality, service, efficiency, win-win.

• Talent Concept: combine with ability and moral, let to display...

• Enterprise mission: make high-quality aluminum, operating a wonderful life.

• Enterprise tenet: benefits the customer, fosters staff, benefits the society...

• Enterprise core values: dedicated, professional, developing, thanksgiving.

• Enterprise desire: become the world first-class aluminum products manufacturing enterprise.

• Management philosophy: professional standards, efficient implementation,...

• Employee code of conduct: unity, respect, integrity, dedication.